The Espaço JK, at Shopping JK Iguatemi, was the scenery to the second beneficent dinner from Essência Bela, a group of women from the fashion world who are engaged in beneficent actions and who act on behalf of AFESU. Isabella Fiorentino, the sponsor of the organization, presented the event, which had a charity auction ran by Glória Maria and Mônica Salgado, who are also supporters of the cause. The closing concert was with Vanessa Jackson, the decoration was made by the architect and interior designer Lívia Leão, who is also part of the group, and the flowers from Vic Meirelles. The lyric singer Giovanna Maira interpreted Ave Maria by Gounod, followed by Edu Camargo at the piano. Both of them are visual disabled and thrilled the guests with their remarkable presentation.
Over 400 guests participated of the event Essência Bela, a group that spreads the idea that “beautiful is to do good”. “To have mercy is learning how to feel the pain of the other. When we learn how to do it, our lives get transformed”, said the model and host Isabella Fiorentino, member of the group and sponsor of the organization. “The more effort it requires, working on behalf of the others is what brings us sense and fully fulfills us”, said Andrea Bartelle, member of the group and who led the organization of the event. “It is really gratifying seeing the society moving to give the girls and youngsters from the outskirts a better future with more opportunities of studying and working”, said Fernanda Figueiredo, CEO at AFESU.
Maythe Birman, Iara Jereissati and Suzana Gullo Mion came to the event as ambassadors of the cause, as well as Cris Tamer, Mariana Medeiros, Stella Jacintho, Carol Castello Branco and Bia Kawasaki. Others, like Zeca Rudge and his wife Gisela Rudge, Juan Carlos Felix and Fernando Borges, from Carlyle Group, the models Fernanda Motta and Solange Wilvert, Vanda Jacintho, Luiza Brunet, Afonso Nigro, Filipe Sabará, Bete Villa Lobos, director at Make a Wish, Rodrigo Leite, president of ARCAH, Vivi Orth and Pietra Bertolazzi, who make a pair of DJs Ella Beats, among many other friends and family, who embrace the cause, were present. The soccer from São Paulo also attended the event with Evair, Sérgio and César Maluco, players who made history at Palmeiras, and the announcement of the support from the female soccer team from Corinthians, which will use the logo of Essência Bela in their uniform at the Campeonato Paulista (Soccer Championship from the Brazilian State of São Paulo).With the resources collected at the dinner AFESU will be able to keep their projects in their three units and open a new course on Management and Technology for young women from 14 to 17 years old at Vila Missionária.Click here to see the photos of the event.
Main supporters:
Shopping JK Iguatemi, Arezzo, PayPal, Oqvestir, 20for7 and Emiliano.
About Essência Bela
The Essência Bela Project has been active since 2015 on Instagram and it is formed by friends who got together to do good by supporting trustworthy organizations. Adelzira Malheiros, Ana Paula Zogbi, Andrea Bartelle, Bia Kawasaki, Carol Castelo Branco, Claudete Daud, Cris Tamer, Denise Andrade, Dora Porto, Flavia Martins, Giovanna Maira, Iara Jereissati, Isabella Fiorentino, Juliana D’Agostini, Larissa Mokarzel, Livia Leão, Lorena Pires, Luciana Funghetti, Malu Vendramini, Manuela Queiroz, Maria Beltrão, Mariana Medeiros, Marthina Brandt, Maythe Birman, Nazaré Barbosa, Raquel Pitta, Stella Jacintho, Solange Wilvert and Suzana Gullo Mion are part of the team. Ig @essenciabela