In the beginning of November, the Essência Bela group (Beauty Essence, in English), in partnership with AFESU, held the 3rd edition of the traditional Essência Bela Dinner. This year the event was placed at Casa Jereissati, in Jardim Europa São Paulo and had 150 guest, including Maythe Birman, Iara Jereissati, Isabella Fiorentino, Andrea Bartelle, Stella Jacintho, members of the Essência Bela Group, and Vanda Jacintho which helped organized the event. “It is an honor to make again this project for de institution, which prepared the youngster that arrived with no perspective and leave the institution transformed and with a profession”, highlights Isabella Fiorentino.
The Essência Bela group has a partnership with AFESU since 2015, and since then, was helped organize events for the NGO. The Essência Bela Dinner is one of the most important events, because it gathers illustrious people, allowing a greater disclosure of the organization. Furthermore, it allows tracing new strategies for the next year. Last year, the event made possible the creation of two new projects in the Technology area for young women.
This year, besides the income collected with the invites, there was a silent auction with luxury goods donated by companies that joined the cause, such as Marítima, Isla, Jimmy Choo, Mixed e Alexandre Birman. In addition, the event had a presentation from Elba Ramalho to cheer up the night.
“It is very gratefull to have the support of these strong women that believe in our work”, says Ilsiane Peloso, AFESU executive director. “It is thank to iniatives like this that we can fullfill our mission to promote the human dignity through study, work and service to society”